This plant is very famous in Patagonia, where it is called “murtilla”. Many people make jams and juices out of their delicious fuchsia-red fruits. It is a common plant in the borders between forests and mires of every type, but it can also be found in spots with humus rich soils inside of raised bogs, sloping bogs and flow-through bogs . Empetrum rubrum usually grows it roots in the soft peat soil and is in this way one of the first colonizers of disturbed peatlands, or after prolonged dry spells.